{"id":3855,"date":"2008-06-16T08:43:07","date_gmt":"2008-06-16T06:43:07","guid":{"rendered":"https:\/\/www.dfh-ufa.org\/fr\/remise-du-prix-marketing-de-lufa-2008"},"modified":"2019-02-22T12:39:59","modified_gmt":"2019-02-22T11:39:59","slug":"remise-du-prix-marketing-de-lufa-2008","status":"publish","type":"post","link":"https:\/\/www.dfh-ufa.org\/fr\/communiquesdepresse\/remise-du-prix-marketing-de-lufa-2008","title":{"rendered":"Remise du Prix Marketing de l&rsquo;UFA 2008"},"content":{"rendered":"<figure id=\"attachment_14819\" aria-describedby=\"caption-attachment-14819\" style=\"width: 250px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.dfh-ufa.org\/app\/uploads\/2019\/02\/csm_presse_2008-06-16_01_76e8167ec8.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-14819 size-medium\" src=\"https:\/\/www.dfh-ufa.org\/app\/uploads\/2019\/02\/csm_presse_2008-06-16_01_76e8167ec8-250x208.jpg\" alt=\"\" width=\"250\" height=\"208\" srcset=\"https:\/\/www.dfh-ufa.org\/app\/uploads\/2019\/02\/csm_presse_2008-06-16_01_76e8167ec8-250x208.jpg 250w, https:\/\/www.dfh-ufa.org\/app\/uploads\/2019\/02\/csm_presse_2008-06-16_01_76e8167ec8-768x640.jpg 768w, https:\/\/www.dfh-ufa.org\/app\/uploads\/2019\/02\/csm_presse_2008-06-16_01_76e8167ec8.jpg 800w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/a><figcaption id=\"caption-attachment-14819\" class=\"wp-caption-text\">Verleihung des DFH-Marketing-Preises 2008 (Foto: J.-P. Vallorani \u2013 DFH)<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Le cursus int\u00e9gr\u00e9 \u00ab Management international \u00bb de la Fachhochschule f\u00fcr Wirtschaft (FHW) de Berlin remporte le Prix Marketing 2008 de l&rsquo;UFA<\/p>\n<p>A l&rsquo;occasion de la troisi\u00e8me \u00e9dition du Prix Marketing de l&rsquo;UFA, un jury ind\u00e9pendant compos\u00e9 d&rsquo;experts en marketing et en communication a r\u00e9compens\u00e9 cette ann\u00e9e, parmi les candidatures envoy\u00e9es, la Fachhochschule f\u00fcr Wirtschaft (FHW) de Berlin pour sa strat\u00e9gie de marketing dans le cadre du cursus int\u00e9gr\u00e9 \u00ab Management international \u00bb.<\/p>\n<p>\u00ab Nous sommes particuli\u00e8rement fiers du fait que l&rsquo;initiative de poser la candidature\u00a0 pour ce prix soit venue des \u00e9tudiants \u00bb, a soulign\u00e9 le responsable du programme, Professeur Sven Pohland lors de la remise du prix, dot\u00e9 de 2 000 euros, qui s&rsquo;est d\u00e9roul\u00e9e dans le cadre de la r\u00e9union des responsables de programmes et experts de du 21 mai 2008 \u00e0 Aix-en-Provence.<\/p>\n<p>Ce cursus a su convaincre gr\u00e2ce \u00e0 une strat\u00e9gie de marketing innovante et tourn\u00e9e vers l&rsquo;avenir, l&rsquo;existence d&rsquo;une plateforme en ligne (Intranet) pour les \u00e9tudiants du cursus et la qualit\u00e9 de ses supports de communication (brochures, etc.). Au d\u00e9but de l&rsquo;ann\u00e9e 2008, deux \u00e9tudiants du cursus franco-allemand, Andreas Schreiber et Kai Grondke, ont effectu\u00e9 une analyse des activit\u00e9s de marketing en cours de la FHW de Berlin et de l&rsquo;\u00e9tablissement partenaire, l&rsquo;Ecole Sup\u00e9rieure du Commerce Ext\u00e9rieure (ESCE) de Paris, et ont con\u00e7u une nouvelle strat\u00e9gie globale dans les domaines Events, Web et Print. Le Prix Marketing de l&rsquo;UFA a \u00e9t\u00e9 cr\u00e9\u00e9 en 2006 afin de r\u00e9compenser les programmes de l&rsquo;UFA qui se sont distingu\u00e9s par une strat\u00e9gie de marketing et des actions en communication particuli\u00e8rement innovantes.<\/p>\n<p>&nbsp;<\/p>\n<h4>En savoir plus<\/h4>\n<ul>\n<li class=\"download__list__item\"><a href=\"https:\/\/www.dfh-ufa.org\/app\/uploads\/2019\/02\/ufa_2008-06-16_communique_de_presse_prix_marketing.pdf\" target=\"_blank\" rel=\"noopener\">Communiqu\u00e9 de presse en version PDF<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Le cursus int\u00e9gr\u00e9 \u00ab Management international \u00bb de la Fachhochschule f\u00fcr Wirtschaft (FHW) de Berlin remporte le Prix Marketing 2008 de l&rsquo;UFA<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false},"categories":[109],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/posts\/3855"}],"collection":[{"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/comments?post=3855"}],"version-history":[{"count":3,"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/posts\/3855\/revisions"}],"predecessor-version":[{"id":14823,"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/posts\/3855\/revisions\/14823"}],"wp:attachment":[{"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/media?parent=3855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/categories?post=3855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dfh-ufa.org\/fr\/wp-json\/wp\/v2\/tags?post=3855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}